1. Introduction
These guidelines outline the elements which make up the CLARIN house style. Visual consistency leads to improved recognisability of CLARIN, both on a general as well as national level.
National nodes and individuals wishing to visually align their output with the CLARIN ERIC style, can find some basic guidelines below.
If you have any questions regarding the CLARIN house style please contact communications [at] clarin.eu (communications[at]clarin[dot]eu)
2. Editorial Cornerstones
To achieve consistency across the network, please follow the following guidelines for written text:
- Spelling. CLARIN uses British English spelling. Note that verbs take the -ise ending (i.e. realise), and nouns should end in -our (i.e. behaviour) and -re (i.e. centre).
- Punctuation. Use hyperlinks for additional information in online texts, not brackets or footnotes.
- Plain English. We aim for simple, straightforward writing that avoids unnecessary complexity to ensure accessibility for a wide range of users.
- As a general rule and for reasons of stylistic consistency, the standard usage of English in Britain and Ireland should be preferred (called ‘British English’). The first spelling given on the Oxford Dictionaries website should be followed.
- For the spelling of CLARIN centres we use: X-centre (not X-Centre, X Centre or X centre)
3. CLARIN Logo
Please refer to the overview of logos for both the general and CLARIN centre logos to find a version in a suitable format and resolution.
- The colour of the logo is always dark blue, if possible. Otherwise black or white is used.
- The logo can be used with or without the subtitle. The subtitle reads “Common Language Resources and Technology Infrastructure”.
- The ‘Contribution to CLARIN’ logo can be used to put your contribution to CLARIN, such as web applications (e.g. processing tools & concordancers) and repositories and related pages (e.g. depositing)
in the spotlight.
4. Typography
The font to be used within the CLARIN identity is Source Sans (single typeface), both for online (web) and offline (print) use.
When chances are high that the computer used for editing does not have Source Sans installed, 'Calibri' can be used as a replacement (e.g. in MS Word and Powerpoint).
The following table provides information on obtaining or embedding the font:
| Font | Download |
Webfont embedding |
CSS | |
|---|---|---|---|---|
| TTF |
|
|
|
Please note: When you install the Source Sans font, it will only work with the computer you've installed it on. Custom fonts that you've installed on your computer may not display the same way on a different computer. If your document is to be used on such a computer, the font Calibri is to be used. Calibri ships with each version of Microsoft Office, since Office 2007.
5. Colour Palette
There are three core colours in CLARIN visual identity. CLARIN uses the three main colours: dark blue (logo colour), turquoise (secondary colour) and spring green (tertiary colour) (plus lighter shades for contrast, if desired):
5.1. Definitions Of Main Colours
- HEX #07426E
RGB 7, 66, 110
CMYK 100 ,50 ,0 ,50
Pantone PMS Reflex Blue
Logo colour (Dark Blue)color-1 - HEX #39688B
RGB 57, 104, 139
CMYK 81, 51, 27, 11
Dark Blue 80%color-1-80 - HEX #6A8EA8
RGB 106, 142, 168
CMYK 62, 34, 23, 6
Dark Blue 60%color-1-60 - HEX #9CB3C5
RGB 156, 179, 197
CMYK 43, 22, 17, 2
Dark Blue 40%color-1-40 - HEX #0080AA
RGB 0, 128, 170
CMYK 83, 35, 19, 4
Pantone PMS 633
Secondary colour (Turquoise Blue)color-2 - HEX #3399BB
RGB 51, 153, 187
CMYK 73, 26, 37, 2
Secondary colour (Turquoise Blue) 80%color-2-80 - HEX #66B3CC
RGB 102, 179, 204
CMYK 60, 16, 31, 0
Secondary colour (Turquoise Blue) 60%color-2-60 - HEX #99CCDD
RGB 153, 204, 221
CMYK 52, 0, 14, 0
Secondary colour (Turquoise Blue) 40%color-2-40 - HEX #A2C037
RGB 162, 192, 55
CMYK 50, 0, 100, 0
Pantone PMS 376
Tertiary colour
(Spring Green)color-3 - HEX #B5CD5F
RGB 181, 205, 95
CMYK 37, 2, 75, 0
Tertiary colour (Spring Green) 80%color-3-80 - HEX #C7D987
RGB 199, 217, 135
CMYK 29, 1, 59, 0
Tertiary colour (Spring Green) 60%color-3-60 - HEX #DAE6AF
RGB 218, 230, 175
CMYK 20, 0, 41, 0
Tertiary colour (Spring Green) 40%color-3-40
5.2. Definition Of Accent Colours
A seafoam green and bright blue are recommended as accent colours, with the bright blue being used specifically for hyperlinks:
- HEX #9AC7C1
RGB 154, 199, 193
CMYK 23, 0, 3, 22
Accent colour (Seafoam Green) - HEX #0273CB
RGB 2, 115, 203
CMYK 99, 43, 0, 2
Accent colour (Bright Blue; hyperlinks)
RGB or HEX colours are used for display on a monitor or other screen, such as websites and PowerPoint presentations.
The CMYK colour model is used in the printing process. Full-colour printing is preferred, but Pantone colours can be used instead.
6. Tips for Image Use
Where possible, the use of real images (i.e., photographs) is preferred. Select or edit images according to the orientation (landscape or portrait) of the space where they will be used.
In addition, when re-using CLARIN communication materials (as communicated through official channels such as website, newsflash, social media accounts) in your own communication channels, we ask you to be mindful of the following: Please do NOT adjust or alter images, fonts or colours shared by CLARIN without prior discussion/approval. If you are unsure, you can reach us at communications[at]clarin[dot]eu.
7. Resources
Presentation Templates
The CLARIN presentation templates for Microsoft Powerpoint (Source Sans and Calibri font) can be downloaded via the following links:
Poster Templates
Guidelines for Presenting to a Laypersons Audience
The 'Cheat Sheet'
- The CLARIN Human Interface Guidelines (PDF)
- The CLARIN base style at Github (for developers)